The purpose of a website audit is to validate your website is optimized for search engines and your potential customers.
The process we use at CTWebGeek focuses on the most significant factors that influence whether your website can be easily discovered by your target audience and whether it converts visitors into customers.
The main areas we focus on are:
Search Engine Optimization
How your website displays to search engines and where you display in the search results is critical to attracting your target audience. If visitors can’t find you they can’t purchase from you!
Studies have also shown that people searching for a product or service are farther along in the sales process than those who are being exposed to you for the first time through traditional or online advertising.
Once you’ve attracted the right visitors to your website, you have a very short window of opportunity to keep them engaged enough to convert them into a potential customer.
Get your message across clearly, provide useful content, present yourself professionally and display well on a variety of devices. These are the minimum requirements to provide a good user experience to your visitors.
Establishing trust with potential customers starts with showing that you place a high value on keeping their data and personal information secure.
Having a secure website involves installing SSL certificates so visitors can connect to your site through an encrypted HTTPS connection. It also means having the latest software patches to prevent malware from taking over your website.
Having consistent and verified information on your website, e-mail, social media and Google Business profiles helps build trust with potential customers and eliminated confusion on your brand. When visitors see inconsistent or missing contact information it can stop them from reaching out to you and send them to your competition.
Trust also comes from gathering and showcasing reviews and testimonials from previous customers. When comparing two businesses, it’s only natural for people to favor the one that has more positive feedback.
As the saying goes – “You can’t manage what you can’t measure”. That is especially true of your website, social media, SEO and digital marketing investments.
It starts with capturing data wherever and whenever a potential customer comes into contact with you. It continues with associating the right data to the right business performance goals so you can understand what’s working and what needs improvement.
Interested in Learning More?
Contact us for a free no-obligation website audit. We spend time with you before and after the audit process to understand your business goals better. The audit results are documented and presented to you in clear findings, not technical jargon.